For a short task to start an Annual Report project, I had to create an infographic for some given information based on chocolate bars. I chose to use the chocolate bar wrappers instead of the names for a more visual and fun graphic.
My first idea was to combine both a simple bar chart with imagery. I used two different browns to represent the chocolate, one darker for women and one lighter for men.
I didnt think this was as interesting as it could be so I changed the brown colours to those from each chocolate bar wrapper, and made the bar chart more sophisticated and subtle.
I preferred this design much more than the first, so I went on to develop it further. I simplified it more by only using the number percentages at the end of each bar, making the whole design much cleaner.