Young Arnolfini

Why is the use of Helvetica so popular, even in contemporary design?

I have brought together some research of the history of Helvetica, from my design course over the last few weeks. The research pronounces how Helvetica was brought to such design fame as an international type design hero.

go-to-helvetica

The typeface was previously titled ‘Neue Haas Grotesk’, but was soon coined as ‘Helvetica’, because it could be translated into ‘Switzerland’ In Latin.

The design and manufacturing culture of Switzerland allowed the typeface to flourish. Switzerland evolved greater connections internationally, as the Switzerland relied on trade as a main source of income from neighboring countries.

Type designers Max Maxmadinger and Edward Hoffman produced the typeface for the Haas type foundry in 1957.

The typeface was developed for the Haas Type Foundry in Münchenstein, Switzerland to create an efficient san-serif typeface that could be malleable in advertising.

The typeface is believed to…

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